Coffee and the Morality of Aesthetics

John Henry Was a Coffee Drinking Man…

The link above is to an article that first supposes that artisanal coffee is superior to the best coffee a purely mechanical process can create. And when the blind taste test is done and the artisanal brew has been narrowly defeated, it comes to a different conclusion than that suggested by the evidence.

Is it just rationalization or does moral connection to a process influence the aesthetic? Is beauty being in the eye, or taste buds, of the beholder a misleading supposition?

Does foreknowledge of the origins of our pleasures have any control over our experience — or only our expectations? Give me another doppio and I’ll think about it.

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